AOL's "Hispanic Cyberstudy"

A classmate shared this AOL study with me. It is full of information about US Hispanic online behavior and attitudes.
The study also reflects the well-known, yet somehow still underestimated, buying power of the US Hispanic consumer. The Hispanic population has grown drastically -they are tech savvy, becoming more educated and earning more income than ever before, and with it marketers need to understand how to better advertise to this segment and stay away from literal English translations. Younger Hispanics prefer English language while older Hispanics still prefer being reached in their native Spanish. Although the study doesn't cover it, Hispanics, especially younger aculturated ones, prefer Spanglish -the combination of Spanish and English language.

Thanks to Emilia Radeva for sharing!