There are two purposes for this Blog:
1. To post information about the US Hispanic consumer; in particular for those in the New England region as Hispanic advertising/marketing is virtually non-existent in this area (with the exception of a couple of small agencies catering to this target audience).
2. To share lessons learned while I continue my graduate studies at Emerson College in Integrated Marketing Communications.
The information will come from various reputable sources as well as my own personal viewpoint on the subject at hand. In addition, I encourage my Blog fans to leave comments and share ideas.
Thanks for reading. I look forward to great discussion topics!
Saludos,
Lorena
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